“Collaboration over competition” has become the WoW motto since launching in March 2021 and their new collaboration with WoW member, Nicoletta Carneiro, embodies this ethos.
WoW - Women on Women began as a "virtual challenge" hosted by boutique tax law firm, LEXeFISCAL’s Managing Partner, Marianna Penna, for International Women’s Day. The campaign showcased 24 business and professional women, 12 UK-based and 12 Italian, featuring examples of resilience, commitment and determination, celebrating women and their entrepreneurial skills despite the difficult period during the pandemic.
The virtual challenge aimed to support the participating women by providing a platform for promotion, networking and collaboration with each other and with the growing WoW social network.
Upon this principle of collaboration and mutual support, from March onwards partnerships were born in the community - from business referrals to creative collaborations - and the most recent partnership between Nicoletta Carneiro and WoW has proven to be the most ground-breaking collaboration to date with the launch of the sunwear capsule collection.
Inspired by women, nature and sustainability, the Nicoletta Carneiro X WoW sunwear capsule collection is designed to embody resilient, energetic women who equally take the time to take care of themselves and the environment that surrounds them. Founder and CEO of WoW, Marianna Penna worked together with couturiere Nicoletta Carneiro, to personally design and consult on the collection, ensuring that each piece represented the WoW woman’s values.
The Nicoletta Carneiro X WoW sunwear capsule speaks to women who enjoy both an active lifestyle and those who enjoy relaxing and recharging in the sun.
The Active range comprises of bikinis, culottes and a reversible one-piece.
The Relax range comprises of the iconic reversible WoW mimosa triangle bikini which represents femininity, strength and delicacy.
In addition; beach cover-ups such as kaftans and t-shirts are available.
Whether choosing Active or Relax, on the beach, at the pool, at the mountains, in the countryside, or simply in a garden, the WoW woman interpreted by Nicoletta Carneiro is the woman who intends to enjoy the sun in style, and who intends to feel confident and connected with nature.
The Nicoletta Carneiro X WoW capsule collection is a project from women for women but has been equally supported by men, reinforcing the goal of gender equality, where the union between genders generates strength.
With thanks to the following WoW Women who participated in the campaign video and photography:
Mrs Regina who personified Mother Nature
Little Giulia who wore the baby girl bikini representing the WoW girl to take care of for her future
Ida from “Il Piccolo Principe” as a testimonial model
Teresa, a recent graduate in Education who cited and talked about WoW as an example and inspiration for her thesis on gender equality
Katiuscia of Kappaelle as a journalist and video reporter
Patrizia of Vitrizia handmade hat designer as set designer
Anna from BeaBou as make up artist
Marinella of Naples Business Hub who contributed by introducing Marianna and Nicoletta to each other through WoW.
Special thanks to the backstage team, who are mostly male professionals who made this possible:
Francesco Auriemma, a young engineer and photographer
Andrea Carlino, photographer journalist specialising in event photography
Vittorio Sciosia, photographer journalist expert in landscape and portrait photography
Salvatore Amoroso, video productions and photography
Gennaro Penna, WoW Graphic Art Director
Dr Clifford Frank, Senior Partner of LEXeFISCAL LLP, supporter and promoter of WoW
WoW - Women on Women is a networking community for women in business as well as a growing PR and brand building service helping women-led businesses thrive. Based n both London and Naples, WoW facilitates cross-border business, connecting female entrepreneurs and women in business to create a strategic engine for commerce.
LEXeFISCAL LLP is a boutique, specialist tax firm, providing clear, precise legal tax advice and solutions on domestic and international issues, to enable corporate and private clients to comply, prosper and preserve wealth to the next generation.
Marianna Penna firstname.lastname@example.org