If your business feels “slow to adapt”… you’re not doing anything wrong. That’s how companies are built. They’re designed for consistency, governance, and risk management. Which is great for stability, but not always great for speed. Your personal brand, instead, can move with the market—without losing integrity. And that’s why personal branding is one of the most practical, underestimated growth levers leaders can build.  Personal branding isn’t “nice to have” It’s not the g

Personal Branding is often explained as reputation  or perception . And yes — that’s what the audience experiences: they perceive  you, they form an opinion , they remember a feeling . But that’s the outside view . The way I see Personal Branding is the inside view . Personal Branding is not something you invent . It’s something you discover, clarify, and express . It’s the set  of an individual — the combination that makes you YOU : your core values  (what you stand for), yo

We’re living in the loudest marketing era in history. Every day, your audience scrolls through thousands of messages: tips, hooks, promises, launches, “must-have” offers, and perfectly packaged success stories. And while the digital world keeps expanding, something else is shrinking: attention, trust, and emotional bandwidth. That’s why “more marketing” isn’t the solution anymore. The solution is Personal Branding  — not as a vanity project, but as a signal  in a noisy world.

Chiara Ferragni, a verdict, and the lesson we can’t ignore. Friends, family, and clients have been asking my opinion on what happened with Chiara Ferragni —the Italian influencer known internationally—especially after yesterday’s court decision in Milan , which cleared her of aggravated fraud charges related to the charity-linked “pandoro” and Easter egg campaigns. I’m sharing my point of view because: She is a female entrepreneur  (female entrepreneurship is close to my hear

When Knowledge Is Everywhere, Communication Becomes the Power. Why the next advantage isn’t what you know — it’s how humanly you express it. There was a time when knowledge lived behind closed doors. The person who had access to information had leverage. The person who understood how things worked had power. Then came internet and Google — and the rules changed. Suddenly, “information” became available to the majority. Anyone could search. Anyone could learn. Anyone could fin

Marianna Penna on Public Speaking Academy Stage “ Business is not a race, it’s a journey. ” A few words, said at the right time, can land like a truth you didn’t know you were carrying. That quote came from Keely Woolley —an incredible coach who supports high-performing women in business to succeed without compromising their wellbeing —when we were talking about the pressure women face to win business , perform , lead , and still be “everything” at the same time. And honestly

When you make a wish and act on it! January always feels like the opening scene of a film. The soundtrack is hopeful. The lighting is bright. Your mind is full of possibility — and so is your feed. But for many women in business, there’s a hidden cost to this season of excitement. We are brilliant at living ahead  of ourselves. We’re thinking about: what to fix, what to launch, what to improve, what to become, what everyone else is doing, what the market will want next. And s

There’s a quiet crisis happening in marketing right now. Not a crisis of tools. We have more tools than ever. Not a crisis of ideas. Content is everywhere. It’s a crisis of trust , clarity , and identity . And it hits female business owners particularly hard—because so many women are building businesses while carrying an extra, unspoken weight: to be polished but relatable, expert but humble, visible but never “too much.” In this climate, personal branding can start to feel l

I took two full weeks off. A proper break—the kind that almost never happens when you’re building a business, holding a community, and trying to stay present in a world that rewards constant output. This time, I didn’t just rest. I stopped . And when you truly stop, something interesting happens: you don’t just recover energy… you recover perspective . Looking back at 2025, I realised I’d been watching marketing become louder, faster, more competitive—almost like a sport. Eve

If you’re about to write your “New year, new me” post, pause. Not because goals are bad. But because the internet has turned January into a competitive sport: resolution sprints, content marathons, and “7-figure mindset” push-ups before breakfast. And if you’re a woman building a personal brand with a real business behind it, you already know this: Fast-and-furious marketing is exciting… right up until it burns out your audience, your energy, and your credibility. So here’s a

If I could wrap one gift for every woman in business this Christmas, it wouldn’t be another strategy, a louder algorithm hack, or a “do-more” plan. It would be permission to be authentic on purpose. Because authenticity isn’t a vibe. It’s a business asset. It’s the invisible ingredient that makes your personal brand trustworthy, memorable, and magnetic—without burning you out. So as we close 2025 and welcome the new year, let’s treat authenticity as a Christmas wish… and as a

Let’s be honest. The world is changing fast, and so are the rules of business. If you want to stand out, you need more than just a great product or service. You need to wow from the inside out. That means embracing marketing that not only sells but also cares deeply about our planet and people. That’s where eco-friendly marketing approaches come in. Ready to dive in? Let’s explore how you can revolutionise your business with heart, soul, and sustainability. Why Eco-Friendly

You’re spinning. You’re starting and stopping. You’re doing “all the things”… and yet something still feels off. Welcome to leadership and business ownership in 2026.Especially as a woman. We carry a business, a vision, a family, a life. We multitask, we over-deliver, we jump from task to task, from idea to idea. And between one Zoom call and another, one reel and another, there’s a quiet question building underneath: Where am I in all of this? That’s where flow  comes in. Wh

Pic Source: PANTONE® UK | Pantone Introduces the Pantone Color of the Year 2026: PANTONE 11-4201 Cloud Dancer I always wait for this time of the year: the announcement of the Colour of the New Year . It’s an appointment I meet with excitement, because I know it can set a tone for how the world will dress, design, communicate and, in many ways, feel . But this year, that excitement died. When I saw the colour Cloud Dancer (PANTONE 11-4201) , I felt… off. I love the name  – it

December brings a unique energy, filled with festive excitement and a natural urge to connect. For businesses, this month offers a golden chance to stand out and make meaningful connections with customers. Yet, many face the challenge of tight marketing budgets during this busy season. The good news is that creativity can fuel success without breaking the bank. This post explores practical ways to bring a unique touch to your December marketing efforts and inspire your audien

You’re ready to take your brand to the next level. You want to shine online, connect deeply, and grow your business with heart. But where do you start? How do you cut through the noise and make your voice heard? The answer lies in crafting a winning social growth tactics plan that feels authentic, powerful, and totally YOU. Let’s dive in together. I’ll walk you through the essentials, share practical tips, and inspire you to create a strategy that not only works but wows from

Have you ever felt like you’re capable of so much more? Like there’s a spark inside you waiting to ignite? I’ve been there too. The journey to unlocking your potential is thrilling, challenging, and deeply rewarding. It’s about embracing change, stepping out of your comfort zone, and growing every single day. Let’s dive into how you can harness personal success strategies to transform your life and business from the inside out. Embracing Personal Success Strategies for Growth

Building a thriving online community is more than just gathering people in one digital space. It’s about sparking connections that matter. It’s about creating a place where every voice feels heard, every story valued, and every member empowered. When we talk about online community engagement, we’re diving into the heart of what makes a community vibrant and alive. Ready to explore how to foster those meaningful interactions that WOW from the inside out? Let’s dive in! Why Onl

Al WOW Festival Napoli 2025, autenticità, radici e futuro si intrecciano in tre giorni di workshop, dialoghi e ispirazione femminile. Scopri come le donne imprenditrici e creative stanno ridefinendo leadership e impresa senza perdere la propria identità.

This year, Marianna has been appointed Italy Chair for Brand Creation and Marketing Wing of the G100: Mission Million global network.